I’m a little frightened by Amazon


I realize I’ve been buying from Amazon.com for almost a decade, but how exactly do they know me so well?  On my home page, under “Recommendations for You”, are the following:

iPod
countertop composter
3 books about writing
1 book about sewing
1 book about leadership and non-profit management
1 book about organic gardening
1 book about South American travel
various fantasy novels
wine geek acoutrement
cashmere sweaters
KitchenAid attachments
I feel pegged.